What Information Do I Need to Provide for a Price Match Request?
Providing the right information upfront helps ensure a price match request can be reviewed quickly and accurately before ordering.
Last Updated: January 2026
To review a price match request fairly and without delay, a few key details are needed so pricing can be verified directly.
Having this information ready helps confirm whether a price match can be offered before you place your order.
The Information Needed to Review a Price Match
When submitting a price match request, please provide:
- The retailer’s name
So it is clear which retailer is offering the lower price. - The product details
The product must be identical and like for like, including brand, model, and size. - A link to the retailer’s product page
This allows the price and product details to be verified directly. - The retailer’s price
The price must include VAT and any additional charges, such as delivery.
This information should be sent to the sales team before you make your purchase.
Why a Link to the Retailer’s Website Is Required
Price match requests are verified by checking the retailer’s website directly.
Providing a clear link allows checks to be made on:
- Whether the product is identical
- The current advertised price
- Whether VAT and delivery are included
- Stock availability and product condition
Why the Product Must Be Brand New and Like for Like
To ensure fair comparison:
- The product must be brand new
- It must not be ex-stock, clearance, returned, or end of line
- It must be the exact same product, not a similar alternative
If a product is not like for like, it will not be eligible for price matching.
Why Requests Must Be Sent Before Purchase
All price match requests must be submitted before an order is placed.
This allows:
- The retailer’s price to be verified at the time of purchase
- Eligibility to be confirmed clearly
- Confusion to be avoided once an order is in progress
Price matching is not available after an order has been placed.
Why Providing Accurate Information Matters
Price match requests are reviewed using the information available at the time of assessment.
If pricing, availability, or delivery charges change, this may affect the outcome.
Providing accurate and up-to-date information helps ensure a fair review.
Common Questions About Providing Information
Do screenshots need to be provided?
No. Screenshots are not required. A direct link to the retailer’s product page is sufficient.
Does the retailer’s price need to include delivery?
Yes. The total price, including VAT and delivery, is used for comparison.
Can a price match request be submitted after purchasing?
No. All price match requests must be submitted before purchase.
Still Need Help?
If you are unsure what information to include or need help submitting a price match request:
- Visit our Contact Us page
- Use Live Chat for quick answers
- Speak to our Customer Support Team
- Visit one of our UK stores for in-person guidance