What Happens After You Submit a Price Match Request?
Understanding what happens after submitting a price match request helps you know how decisions are made and when to expect a response.
Last Updated: January 2026
Once a price match request is submitted, the information provided is reviewed to confirm whether it meets the Price Match Promise criteria.
Clear review steps help ensure requests are assessed fairly and consistently before an order is placed.
What Happens First
When a price match request is received, the sales team will:
- Check the retailer’s website using the link provided
- Confirm the product is identical and like for like
- Verify that the price includes VAT and any additional charges, such as delivery
- Confirm the item is brand new and currently in stock
This initial review helps ensure the request can be assessed accurately and fairly.
How Are Price Match Decisions Made?
Once the initial checks are complete, the request is reviewed internally to confirm whether the price match is viable.
This stage ensures:
- The retailer’s price has been verified
- The comparison is genuinely like for like
- The request can be approved while maintaining service standards
Each request is reviewed individually, and approval is not automatic.
How Long Does the Review Take?
In most cases, price match requests are reviewed on the same day during standard opening hours.
Response times can vary depending on:
- How clear and complete the information is
- The complexity of the retailer’s offer
- Whether additional checks are required
If further details are needed, contact will be made as soon as possible.
How is the Outcome Confirmed?
Once a decision has been made, the outcome is confirmed directly.
If a price match request is approved:
- Clear guidance is provided on how to proceed with an order at the matched price
If a request cannot be approved:
- The reason is explained clearly so the decision is understood
Submitting a request does not guarantee approval, but transparency is provided throughout the process.
Why Price Matches Must Be Confirmed Before Ordering
Price match requests must be confirmed before an order is placed.
This helps:
- Avoid confusion once an order is in progress
- Ensure prices are assessed accurately at the time of purchase
- Keep the process fair and consistent for all customers
Price matching is not available after an order has been placed.
What Happens If the Retailer’s Price Changes?
Price match requests are reviewed based on the retailer’s price at the time of assessment.
If the retailer’s price or availability changes while a request is being reviewed, this may affect the outcome.
Price drops that occur after an order has been placed are not eligible for price matching.
Why Understanding the Next Steps Matters
Knowing what happens after submitting a request helps you:
- Understand how decisions are made
- Know when to expect a response
- Avoid ordering before confirmation
- Feel confident about the process
Clear expectations help everything run smoothly.
Common Questions About After Submitting a Request
Will I be contacted if more information is needed?
Yes. If clarification is required, contact will be made before a decision is reached.
Does submitting a request reserve the price?
No. Price matching is based on the retailer’s price at the time of review.
Can an order be delayed by a price match request?
Submitting and confirming a price match before ordering helps avoid delays later.
Still Need Help?
If you are waiting for a response or have questions about the review process:
- Visit our Contact Us page
- Use Live Chat for quick answers
- Speak to our Customer Support Team
- Visit one of our UK stores for in-person guidance